JC Salvador
- …
Goal-Oriented Amazon PPC Specialist
JC Salvador
- …
Goal-Oriented Amazon PPC Specialist
Empowering your Business to SUCCESS!
Amazon gets 2 billion monthly visits in the US alone, almost triple the monthly visits of eBay, which trails behind at second place with close to 700 million monthly visits.
When searching the internet for products, most consumers start on Amazon. Amazon is the most popular search destination for consumers (63%), above search engines (46%), Walmart (31%), Facebook (26%), and YouTube (24%).
What is more interesting is that 88% of consumers who last shopped at Amazon started their next purchase journey at the Amazon website, instead of starting with search engines. This is highly indicative that most Amazon buyers don’t look anywhere else.
How can we CAPITALIZE on this?
CORE VALUES
- Reliability
- Honesty
- Focused
- Commitment
- Transparency
- Passion
VISION
To be among the Best PPC Managers and FBA Account Managers in the Philippines that caters to the needs of the Amazon Seller with ease.
MISSION
To be the best asset for your growth as an Amazon Seller with a positive return on investment.
Why I am the RIGHT VA for YOU?
Hello, I am John Carlo Salvador.
I help Struggling Amazon Sellers by increasing their VISIBILITY to gain a High Volume of Sales through Proven Data-Driven Strategies. 🚀
If you are looking for an Amazon PPC Advertising Strategist, I can be a part of your Amazon Seller Journey by analyzing your PPC Campaigns and seeing how we can improve them for you to SCALE UP.
I have 1 year hands-on experience in managing PPC Campaigns on Amazon Seller Central. I am CERTIFIED in Amazon Advertising's Sponsored Ads Course, Amazonation's ASVA Masterclass, Project AMZ Pro PPC Course, and My Amazon Guy PPC Course.MY STEP-BY-STEP PROCESS FOR RUNNING PPC CAMPAIGNS
PPC RELATED RESPONSIBILITIES/EXPERTISE
AS AMAZON PPC MANAGER
AMAZON PPC / AMAZON ACCOUNT MANAGEMENT
Handling of LNBMall Amazon Advertising from May 11 - Present
LINKAMAZON PPC / AMAZON ACCOUNT MANAGEMENT
Amazon Account handling of non Brand Registered Boat Equip Amazon Seller Account.
LINKAMAZON PPC MONTHLY / WEEKLY REPORT
Creation of Amazon PPC Monthly and Weekly Report using Google Data Studio for easy access and it utilizes an easy understand reports. I can also make Pivot Table on Microsoft Excel whenever needed.
LINKPPC CAMPAIGN MANAGEMENT
University T-Shirt - Campaigns
July 04, 2022
After a few days of PPC Live Coaching, We had the option to log in to Amazon Seller Central for one of the brands that our mentor currently managing. I found and audited a product listing that is retail-ready. I created Sponsored Product, Sponsored Brand, and Sponsored Display ads with a daily budget of 5$. Optimized the bids, and monitor the campaigns for bleeders.
AUDIT AND KEYWORD RESEARCH
One of the tasks included in our PPC Masterclass is to make an audit for a random ASIN in Amazon. The product that was assigned to me is a Supplement. I need to give suggestions regarding its listing in the audit sheet. Competitor Research has also been done, using keyword research tools such as Helium10 have helped me identify the high relevancy keywords to include in the research campaign, performance campaign, and segmentation campaign. Finally, I made a campaign structure for that ASIN.
LINKBULK FILES
This was a Bulk Files Test given by a potential client to see if I can do Bulk Files. The link below is my answer to the Bulk Files Test.
LINKCAMPAIGN STRATEGIES
I created Catch-All, Broad Modifier ,and Single Keyword Campaigns that generated 1,465,869 Impressions, 7000$ of total sales with 28.42 % ACoS
LINKPPC TOOLS
Spring
Summer
Add Title
PPC EXPERIENCE
Advertising Apprentice
Into Profits
(July 2023 - December 2023)
I was able to handle 2 Amazon Accounts (Sports Apparel (ES) and Healing Balm Brands (US))
✅Audited assigned brands in order to determine readiness for PPC ✅Performed KW Research using Helium10 and DataDive.
✅Used in House Automation Website for Bid Optimization.
✅Planned The Correct Campaign Structure based on the results of the audit.
✅Manage bid strategies and optimization efforts at my assigned campaign, and ad group levels to drive increased account performance. ✅Generates weekly and monthly reporting for all major metrics and detailed insights into the performance and success of campaigns.
✅Communicate with clients and the team using Slack and Skype Chat.
✅Used the Company's SOP to a Tee.
✅Microsoft Excel's Macro for faster utilization of formula, analyzing of data.
Amazon PPC Manager
LNBMall
(May 2023 -July 2023)
I am handling a 6 Figure Amazon School Supplies Brand
My Task is:
✅Audited assigned brand in order to determine readiness for PPC.
✅ Performed Keyword Research using Brand Analytics, Search Query Performance, and Product Opportunity Explorer.
✅Planned The Correct Campaign Structure based on the results of the audit.
✅Launched Sponsored Product ads, Sponsored Brand ads, and Sponsored Display Ads thru Bulk Files or Advertising Tab.
✅Get weekly reports to filter out keywords using Google Sheets/Excel that are bleeders/fires, Optimized Bids, add converting keywords, and negate the non-profitable keywords.
✅ Created Shipment cases for Missing Items during Inbound.Achievements:
📈Comparison of Sales 2022 vs 2023
Amazon PPC Manager / Account Manager
Buchan Marine
(November 2022 - February 2023)
I was able to handle a 5 Figure Amazon Boating Equipment Brand
My Task is:
✅Audited assigned brand in order to determine readiness for PPC.
✅ Performed Keyword Research using Helium10
✅Planned The Correct Campaign Structure based on the results of the audit.
✅Launched Sponsored Product ads.
✅Get weekly reports to filter out keywords using Google Sheets/Excel that are bleeders/fires, Optimized Bids, add converting keywords, and negate the non-profitable keywords.
✅Create Weekly and Monthly Reports using Google Data Studio.
Achievements:
📈 Increase the Overall Impression of the Brand by 10%
📈Generated sales on a seasonal product on a non-Brand Registered Account.
📈 Overall Sales with 500$ Monthly Campaign Budget from Nov 2022 - Feb 2023
📈 2022 Sales vs. 2023 Sales
Amazon PPC Manager
Project AMZ
(July 2022 - September 2022)
Apprenticeship
I was able to handle a 7 Figure Amazon Apparel Brand
✅Audited assigned brands in order to determine readiness for PPC ✅Performed KW Research using H10, Brand Analytics, and other keyword research tools.
✅Planned The Correct Campaign Structure based on the results of the audit.
✅Manage bid strategies and optimization efforts at my assigned campaign, and ad group levels to drive increased account performance. ✅Generates weekly and monthly reporting for all major metrics and detailed insights into the performance and success of campaigns.
TRAINING
PPC Course
February 2023
My Amazon Guy
My Amazon Guy PPC Course teaches:
✅PPC terminology and basics.
✅ACoS reduction strategies, how to monitor relevancy, bid management, and budget control.
✅Keyword research, PPC structuring, campaign strategies, bid types, and bulk operations.
✅How to utilize reports and troubleshoot your campaigns.SEO Course
February 2023
My Amazon Guy
My Amazon Guy SEO Course teaches:
✅ How to Utilize Keywords, EBC, Copy, and Amazon's Ranking and Indexing System to get more traffic for your listings
✅ The differences in a variety of SEO strategies on Amazon
✅ How to utilize best practices, avoid common pitfalls, etc.
Catalog Course
February 2023My Amazon Guy
My Amazon Guy Catalog Course teaches:
✅The basic functions of a listing, how to add listings, and features to include.
✅Advanced catalog management: from flat-file updates to listing errors, suppressions, and ASIN requirements.
✅Brand Registry and the numerous benefits, common issues, and applicable solutions.
✅Troubleshooting basics, listing reinstatement best practices and common order issues
Design Course
February 2023My Amazon Guy
My Amazon Guy Design Course teaches:
✅The basics of Listing Images: Main Image, Infographic, Lifestyle, and their importance on the Amazon marketplace
✅Enhanced Brand Content (A+ Content)
✅Brand Story - How to Utilize It
✅Creative Best Practices Overview
✅Video Content and Amazon
✅Experimentation and A/B Testing
Pro Amazon Pay-Per-Click Course
July - August 2022Project Amazon.PH
An intensive, in-depth, and interactive PPC session led by a PPC Manager that handles multi-million dollar Amazon brands. Taught the Amazon PPC fundamentals, and his techniques and strategies for launching and scaling up successful PPC campaigns. Also conducted hands-on training for performing keyword research, competitor research, and more.
Here are things that I have learned:✅ Navigate Amazon Seller Central.
✅ Audit Product Listings for Retail Readiness.
✅ Gather Search Term Reports for Profitable Keywords and put out "Fires".
✅ Organized naming of campaigns and portfolios.
✅ Bid strategies and campaign optimizations
✅ Advanced campaign structure
✅ Creating, optimizing, and troubleshooting campaigns
Strategy formulation
✅ Producing different types of business reports
✅ Introduction to Bulk files
✅ Using PPC tools with in-depth clarity.
Sponsored Ads Certification
May 2022
Amazon Learning Console
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is best suited for advertisers or agency professionals who leverage Amazon Advertising sponsored ads through the advertising console or Seller Central.
Learn Strategies to improve Sponsored Ads Performance
May 2022
Amazon Advertising
A short course by Amazon Advertising about Learning strategies to improve sponsored ads performance.
In this course I learned to:
✅Assess targeting strategies and make strategic adjustments to help improve campaign performance
✅Adjust bidding and budgeting strategy to better achieve campaign objectives.
✅Analyze insights to create more effective campaigns with greater efficiency.
Amazon Retail for Advertisers Certification
May 2022Amazon Advertising
The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include differentiating among types of selling partners, navigating the basics of Seller Central and Vendor Central, optimizing product detail pages for retail readiness, and planning with retail insights and analytic tools. This certification is best suited for advertising and marketing professionals who manage campaigns on behalf of Amazon selling partners.
Amazon Seller VA
Masterclass
April 2022
AMAZONATIONPH
AmazoNation is a community dedicated to training Filipino entrepreneurs with a great desire to achieve time and financial freedom by building their local brand at the world’s number 1 E-Commerce platform, Amazon. This is where your dreams of creating a revenue machine digitally come to reality.
Here are the Topics discussed in the Masterclass:✅ Product Research
✅ Supplier Sourcing
✅ Keyword Research
✅ Product Listing
✅ Amazon Copywriting
✅ Amazon PPC
✅ Customer Service
✅ Inventory Management
General VA
December 2020DICT
DICT aspires for the Philippines to develop and flourish through innovation and constant development.
Topics that are discussed during the course:✅ Web Research
✅ Data Entry
✅ Audio and Video Transcription
✅ Email Handling and Calendar Management
✅ Customer Relationship Management
✅ Live Chat Support
✅ Freelance Service Proposal and Pricing
✅ Work Ethics and Client Management
Let's get in touch!
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Copyright 2019